Some of the cheaper fancy Purple diamonds in the diamond market today are man made or treated Purple diamonds. They are still fancy diamonds and still are very precious and their price can be high depending on carat size, cut and quality.
The technology that it takes to grow an fancy diamond or color a diamond is not a cheap one. The diamond is still authentic and %100 real, only it has been treated or grown in a lab. Still, finding a natural Purple diamond in nature costs a lot more then growing one in a lab or treating a regular diamond to color it fancy Purple. This is why the cost of a treated or man made Purple diamond will usually be %70 cheaper than a natural one.
Diamond mining companies will usually mine and process tens of thousands of tons of ore per day just to find one carat of natural colored diamond. This is why the treating or growing process, makes Purple color diamonds much cheaper to produce and buy.